Weddington Way CEO Ilana Stern chats about women who drive the new economy

In an interview with Inflection Point, Weddington Way CEO chats with host Lauren Schiller

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along with Kira Wampler of Lyft on women who drive the new economy

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Memorial Day Sale


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*Use code SPLASH to take 15% off orders of $150 or more. Code SPLASH cannot be combined with other offers, cannot be applied to previous purchases, and excludes all sale items and bridesmaid dress rentals.  No discount codes (including SPLASH and CANNONBALL) can be applied on Joanna August or Jim Hjelm styles. Code SPLASH cannot be applied to full-price Donna Morgan dresses. Please use DMSPLASH to get 10% off full-price Donna Morgan dresses of $150 or more. Use Code CANNONBALL to take an extra 10% off already reduced-prices (for savings of 25% off retail price). Free shipping only valid in the United States. Free returns are not valid on Final Sale items.

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Proposal Story Winner – April: Maria

Its spring time and love is in the air! There is nothing like an adorable proposal story to lexapro for anxiety kick off a new season and a new month. Congratulations to our April winner, Maria, who’s fiance suprised her by proposing at the annual St. Patrick’s Day parade. Not only is her story gorgeous, but so are the photos :) Congrats Maria! We’re so excited to gift you a Watters Encore dress!

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Her story: 


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Here Comes The Sun Sale

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*Take $10 off orders of $100.00-$149.99, $20 off orders of $150-$199.99 and $30 off orders of $200 or more. Offer excludes all sale items and bridesmaid dress rentals. Cannot be combined with other offers or applied to previous purchases. Offer is not valid on Joanna August (Please contact us for a group discount if your bridal party is placing 8 or more dress orders). Offer is not valid on Jim Hjelm (Please contact us

for a group discount if your bridal party is placing 4 or more dress orders). Offer is not valid on Watters or WTOO. Promo codes SUNSHINE20 and SUNSHINE30 are not eligible on Donna Morgan (Please contact us for a group discount if your bridal party is placing 4 or more dress orders). Orders must contain $100 or more of regularly priced products to be eligible.


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Proposal Story Winner – March: Sarah

Aren’t proposal stories the best? There’s something about reading them that just brightens up our day :) When we stumbled upon Sarah’s story we just knew she was our winner. The gorgeous day, the special location, the ties back to Sarah’s childhood, all had us misty eyed! We are so excited to announce Sarah as our Proposal Story Winner for March and gift her a free Watters Encore Dress (up to $400 in value). 

Read her sweet story below:




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Dear Weddington Way

Screen Shot 2015-01-15 at 9.00.05 AMDear Weddington Way,

This may seem like a silly question, but I just got engaged and am wondering in this day and age, who pays for the wedding? Is my father supposed to foot the entire bill? Or should my fiancé and I host the celebration? Also, what costs are my fiancé’s parents supposed to cover? Any insight you can provide on this would be appreciated!

Thank you,

Elizabeth, San Diego

Hello Elizabeth,

Your question isn’t silly, it’s important and a topic that may have newly engaged women scratching their heads as they think, it’s 2015, so who pays for the wedding? It really depends on you, your parents, your fiancé, and your fiancé’s parents. Traditionally the bride’s family assumes most of the wedding costs with the bride’s father being the official host of the reception. This includes the costs of stationery, bridal gown, flowers, photos, video, music, transportation, and all reception expenses. In this age-old arrangement, the groom and his family pay for the following items: the bride’s rings, groom’s gift, groomsmen’s attire, officiant’s fee or donation, marriage license, honeymoon, and the entire rehearsal dinner.

Nontraditionally, the wedding costs are paid for by the couple themselves or some combination of the bride’s and groom’s parents. As many modern couples are somewhat older, they often cover the financial burden themselves. If the bride’s and groom’s parents are both chipping in to throw the event, everyone should get together and have a candid conversation about the allocation of the expenses.

Good luck with figuring out your budget!

The Weddington Way Team

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How to Avoid Bankrupting Your Bridesmaids

How to avoid bankrupting your bridesmaids

Throwing a wedding is expensive, but being a bridesmaid is no walk in the park either. Did you know that, on average, your besties will drop close to $1700 just to be in your wedding? Pretty crazy, right? Between bachelorette party expenses, bridesmaid dresses and shower gifts, things can really start to add up if you aren’t careful. Because you definitely don’t want to be that girl that makes her girls go into debt over your big day, we asked wedding planner Amy Kaneko of Posh+Folk to share her tips on how to avoid bankrupting your bridesmaids.


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Coupon Code Restrictions

Designer Exclusions:

Discounts cannot be applied on the following designers: Jim Hjelm and Joanna August (with the exception of group ordering as noted below)

Please contact us for a group discount if your bridal party is placing 8 or more dress orders for Joanna August OR 4 or more dresses for Jim Hjelm

Sale Items:

Discounts cannot be applied on sale items

General Coupon Code Restrictions:

Only 1 coupon code can be applied to each order

Coupon codes may not be applied to previous orders

Coupon codes may not be applied to bridesmaid dress rentals

There may be a minimum purchase requirement for each discount. Please read details for each promotion

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Love / Make Wedding Expo Terms and Conditions


1. Eligibility: To be eligible for this contest (“Contest”), you must be 18 years of age or older, a legal resident of the United States for the duration of the contest. Weddington Way, Inc. (“Weddington Way”) employees and members of their immediate families are not eligible for this Contest. No purchase or payment is necessary to participate in the Contest. Weddington Way may reject any submitted entries that it determines, in its sole and absolute discretion, fail to meet any of these eligibility requirements. To be eligible you must agree to abide by these terms and conditions and be bound by all Weddington Way decisions relating to this Contest, which are final and binding in all respects, including, but not limited to, Weddington Way’s determination of the winner.

2. Entry: To enter this Contest, submit your email address at no later than March 29th, 2015 at 11:59PM. To be eligible to win you must also have three (3) dresses saved to your showroom at Submissions must be your own email address. All information submitted through the submission process must be complete, accurate, and truthful. You may only enter this Contest one time.


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