One dress, countless different ways

As summer wedding season comes to an end, you may be trying to figure out what to do with that bridesmaid dress you now have hanging in your closet. We say {re}wear it! Bridesmaid dresses are now more fashionable than ever and with ‘maids having more of  a say in the selection, we’re finding our bridesmaids re-wearing these dresses more than ever. To get you inspired, we’re showing off our favorite ways to wear the Weddington Way Olivia dress in True Blue – a dress from our own collection where wearability was our top priority. 

Wedding Day

Slide2 (more…)


Our CEO Ilana talks about mixing and matching bridesmaid dresses

Our CEO, Ilana Stern, recently hit the streets of New York for NY Bridal Fashion Week to see the latest trends for weddings in Spring 2015. She stopped by The Knot Gala’s Red Carpet to share what’s hot in bridesmaids fashion for the upcoming season and to give her insider perspective on mixing and matching bridesmaid dresses while maintaining a consistent look. Watch to see what she has to say!



October Promos

  1. Starting now until Thursday, Oct. 16th, you can save $20 off your order of $150 or more* by using the code SOSWEET at checkout.
  2. Two of our most popular Donna Morgan dresses are 40% off for the month of October! Take advantage of these reduced prices on the Donna & the Emily now through Oct. 31st.
*Expires October 16, 2014. Take $20 off orders of $150.00 or more.  Cannot be combined with other offers or applied to previous purchases. Offer excludes all sale items. Offer is not valid on Watters, WTOO, Joanna August, or Jim Hjelm. Orders must contain $150 or more of regularly priced products to be eligible.




We’re so excited to announce the winner of our Proposal Story Giveaway for September! Sophie’s story is full of history, overseas adventures, and the serendipitous meeting of her future fiance. We are honored to gift her a Watters Encore Dress to help ring in her big day (one that goes well with that seriously gorgeous sparkler)! Read her story below.

Proposal - september



October Style Challenge: Your Best Bridesmaid Look

For the month of October, Weddington Way is honoring Bridal Fashion Week by virtually hosting our very own October Style Challenge! 

We want you to design a unique look of your own by creating a complete ensemble using a dress of your choice from our bridesmaid dress page! The challenge is this: If you were the Maid of Honor and the bride asked you to help her style the look for her big day, what would you suggest? You can include color and accent color recommendations, hair ideas, makeup looks, jewelry, clutch/purses, shoes, etc! You can post your look on our Facebook page, tweet it to us @weddingtonway or tag us on Instagram. We will highlight our favorites towards the end of the month!Screen Shot 2014-09-26 at 1.08.27 PM

Dress is Dessy 2879 in Ivory from Weddington Way


1 Dress: 3 Ways to Accessorize

One of the things we had in mind most when creating the Weddington Way Private Collection was wearability. We wanted our bridesmaids to not only feel great in their dress but also be able to wear it over and over again. The Rita’s classic cut and gorgeous color options (shown here in Something Navy) make it the perfect choice for any occasion!

The Perfect Bridesmaid





One of our favorite things to do here at Weddington Way is to read through all the adorable proposal stories sent into us every month. We couldn’t help but choose Nikita’s story… not only did she get the trip of her dreams but she was proposed to and got married in Paris!! What a way to celebrate =) We are so excited to gift her a Watters Encore Dress to wear during her celebrations at home in January!



The story in Nikita’s words:

About eight months ago, I was swept off my feet by the most grand gesture of love and affection I have ever experienced in my life. My boyfriend of over 2 years (whom I met on July 4, 2001) gave me what turned out to be the most thoughtful Christmas gift I have ever received…two tickets to Paris, France! Little did I know, my life would be changed in an instant. One of his most favorite quotes is “my life is a movie” and after ten days in Paris, I too felt like a silver screen actress. For over two years he had been planning to whisk me away to the city of lights, propose to me, and be married there. On December 31, 2013 his plans came to fruition. At 11:58pm in the shadow of the Eiffel Tower as we stood atop the Trocadero Gardens, (dramatic pause) my Prince Charming dropped to one knee, took my hand, pulled me closer and asked me for my hand in marriage. After much confusion, sooo many tears and utter disbelief I regained my composure and said YES just at the stroke of midnight. My former prince, turned king, raised from his knee to embrace me and we kissed as the Eiffel Tower lit up behind us. Within a few hours we arrived at a Parisian Cathedral where we exchanged vows on the church steps. We spent the next seven days exploring this romantic paradise as husband and wife. We are currently planning a wedding (ceremony and reception) for January 1, 2015 to celebrate and share our love with our family and friends here at home.

Have an amazing proposal story to share? Learn how here


Rental Program FAQ

How does renting a Weddington Way Collection bridesmaid dress work?
Just follow these six simple steps:

  1. Save your favorite Weddington Way Collection Rental dresses to your showroom.
  2. Make sure the whole bridal party has been invited to the showroom. Collaborate, discuss and finalize your lineup!
  3. Once dresses have been selected, each bridesmaid can either schedule a rental or purchase from the showroom. If you choose to rent, an 8-day rental period ending on the wedding date will be scheduled automatically for your selected size.
  4. Your personal Stylist will follow up to confirm the rental reservation. She will also select a second size for you to try based on your measurements and depending on availability.
  5. Your two dresses will arrive clean and ready to wear on the first day of the scheduled rental window. The pink and red tags on the dress signify that it has been quality checked and cleaned. Only remove the tags on the dress you wear. Have fun and enjoy the party! 
  6. On the first business day following the rental period, drop the dress as is into the enclosed prepaid envelope. Drop off at any UPS location to send back to Weddington Way. (more…)